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Message from WACS President
Do we really care?
Friday, 08 October 2010
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ICELANDChallenging times bring us new opportunities to test our abilities in stimulating ways. Through the last few years, we have all been witnesses of great changes in our world; especially for us working with food, with food costs rising and environmentally-conscious customers and many more pressures coming our way.
Are we really following what is happening around us? Are we up-to-date about the quality of the products we buy and cook? Do we care? Do we investigate what is put in the pre-made products we use, what the animals we use in cooking have been fed or what has been used to let the vegetables grow faster?
Do we care or do we ignore it because it is too complicated, or because we are more concerned about the best prices we get, the best service we get and so on? Or, do we just not care?
In the year of 2009, we asked our members around the world to focus on “Food Waste and Food Safety”. This year, we asked you to focus on “Go Green With Chefs” and next year, we will ask you to focus on another related theme: Sustainable Cuisine. Why? Because we do care.
Selecting these themes creates a tool which can help you make wiser choices and also gives everyone the opportunity to bring new ideas, opinions and knowledge to the table. Clearly we are getting our members to think and understand that they do have a responsibility because of their power with food and also as an inhabitant of this planet. Now it is just up to you to make the decision about what you want to do with all this information.
Share your thoughts on our International Chefs Day task and let us know what you think. Good or bad is not the issue, but that you have and share an opinion is what matters to us. Have a challenging time in the kitchen and don't forget your own responsibility towards your profession, family and your earth.
With culinary friendship,
Gissur Gudmundsson
WACS President
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