WORLDCHEFS MEDIAKIT 2020-21

THE WORLD ASSOCIATION OF CHEFS SOCIETIES

Worldchefs (The World Association of Chefs Societies) in short, is a global network of chef associations first founded in October 1928 at the Sorbonne in Paris. The venerable Auguste Escoffier was named the first Honorary President. Today, this global body has over 110 official member chef associations that represent millions of professionals worldwide.


OUR MISSION

Worldchefs is a non-political professional organization, dedicated to maintaining and improving the culinary standards of global cuisines.

We accomplish these goals through education, training and professional development of our international membership. As an authority and opinion leader on food, Worldchefs represents a global voice on all issues related to the culinary profession.


NEW OPPORTUNITIES

Worldchefs, provides exceptional communication opportunities for prominent visibility to a captivated audience of culinary professionals in over 110 member countries.

Expand your global reach to a targeted market of professional chefs across all continents. Optimize returns by connecting with key decision makers in the culinary industry. Establish brand awareness by affiliation with the leading global culinary association.


WORLDCHEFS MAGAZINE

The Worldchefs magazine is the official publication of Worldchefs. The magazine is a fresh and modern magazine with insightful articles related to the culinary community, covering views, debates and trends from the culinary world.


ONLINE AND PRINT

Distributed at leading global culinary events where thousands of professionals meet:

  • Reach professional chefs and key decision makers in the hospitality industry
  • Distributed free of charge at global culinary events
  • Positioned in selected restaurants, hotel chains and culinary schools worldwide
  • Free download at latest.worldchefs.org/magazines
  • Embed directly on your website or distribute digitally to your network

WORLDCHEFS MAGAZINE ADVERTISING – RATE CARD

A – SPREAD

No-Bleed 430mm x 280mm

1x Issue
3.500 €

B – FULL PAGE

No-Bleed 210mm x 280mm

1x Issue
2.500 €

C – HALF PAGE

No-Bleed 210mm x 140mm

1x Issue
1.400 €

D – ADVERTORIAL RATE

An advertorial includes a photo and short text with an industry update. We provide two options; you can send us content directly or you can reach out to our team to help you develop something that meets the needs of your company.

Contact us for a custom quote on grouped discounts and for more information.

TECHNICAL SPECIFICATION

All advertisements must be in the formats of Photoshop, Illustrator, InDesign or PDF. All fonts must be included, and all images must be supplied as CMYK, 300dpi + as JPEG files. Alternatively, you can supply us with your transparencies, brochures and letterheads and for an agreed fee our design team will design your advertisement. It is advisable that a color laser or IRIS proof is supplied with all artwork, as our printers will not accept responsibility for colors being wrong without a color guide.

WORLDCHEFS EDMS

Worldchefs EDMS reach a growing audience of over 22.000 subscribers worldwide, including the leaders and members of over 110 chefs associations, schools, and industry connectors.

  • WORLDCHEFS NEWS

    Worldchefs News keeps our community up to date with what’s happening around the globe from project updates, upskilling opportunities, member news and more.

  • WORLDCHEFS FEED THE PLANET NEWSLETTER

    Worldchefs Feed the Planet Newsletter provides a guide to the latest in food and sustainability news with featured webcasts, industry updates and educational content.
  • WORLDCHEFS RECOMMENDS

    Worldchefs Recommends is a curated content watchlist that includes the latest podcast episodes, e-events and more.
  • WORLDCHEFS PRODUCT WATCH

    Worldchefs Product Watch is a weekly mailer that delivers updates from Worldchefs Trusted Brands, with featured products and special offers available on Worldchefs online store.

TECHNICAL SPECIFICATION

  • All advertisements must be high definition in the formats of JPEG (JPG), PNG, or GIF format.
  • All fonts must be included, and all images must be supplied.
  • IMAGE BLOCK: Recommended image width: 564px
  • IMAGE CARD: Recommended image width: 564px
  • IMAGE + CAPTION: Recommended image width left or right aligned with half caption width: 264px max

SPACE RESERVATION - E-NEWSLETTERS

OFFERS

1 EDM/month

3 months duration

1 EDM/month

6 months duration

1 EDM/month

12 months duration

Newsletter: image block 700 €/EDM 650 €/EDM 600 €/EDM
Newsletter: image + caption

(Square image, with short text and link)
800 €/EDM 750 € /EDM 700 €/EDM
Newsletter: image block 850 €/EDM 800 €/EDM 750 €/EDM
Newsletter: image block Contact us for a custom quote.
Contact us for more information.

WORLDCHEFS SOCIAL MEDIA

Worldchefs social media channels are dynamic and expanding on a monthly basis. From IGTV to our Facebook group, you can reach our selective audience in a new and engaging way. We are communicating on the following platforms:

Social Media Channels

Fans & Visitors

Reach & Impressions

Engagement and Interactions

  • FACEBOOK
  • FACEBOOK GROUP
  • INSTAGRAM
  • LINKEDIN
  • TWITTER
  • Over 68 000
  • Over 63 000
  • Over 17 500
  • Over 17 800
  • Over 3 000
  • Over 5.1 million
  • Over 1.1 million
  • Over 545 000
  • Over 465 000
  • Over 417 000
  • Over 48 000
  • Over 27 700
  • Over 5 400

LIVESTREAM

Engage with Worldchefs Community live! We offer the chance to show off cooking skills, share your national recipes, help inspire our international community of chefs with plant-based, homegrown, or zero-waste recipes, and more by going live with Worldchefs.

  • Engage with Worldchefs Community
  • Show off your brand! Send us your products for a live demo.
  • Expand global network +100 chef associations
  • Create a lasting impression on Worldchefs social media channels
  • Be featured on Worldchefs TV on Worldchefs' new digital hub

SPACE RESERVATION – SOCIAL PACKAGE

Worldchefs can build you a digital package to meet your unique business needs. For a custom quote, contact us for more information.

JOB OFFER PACKAGE

  • 1x post 600 €
  • 1x job post in Worldchefs Online Community
  • 2x advertisements on social media (Facebook and LinkedIn)
  • 1x announcement in news section on worldchefs.org

WORLDCHEFS DIGITAL HUB

Worldchefs digital hub is a new platform, featuring podcasts, blog posts, webcasts, webinars that cover a wide array of topics suited towards chefs, culinarians, and hospitality professionals.

KEY ADVERTISING OPPORTUNITIES

  • Sponsored content and advertorials
  • Stand-alone TV channel
  • Exclusive webinar and webcast sponsorships
  • Podcast advertisements and sponsorships

PODCAST: WORLD ON A PLATE

On Worldchefs Podcast: World on a Plate, our host, Ragnar Fridrikkson, sits down with top chefs and leading voices to take an exclusive look into the world of hospitality. Tune in to discover the resilience of our community and the future of the industry through the lens of experts.

SOUS SPONSOR

Duration: 12 months
Annual fee: 6.750 €
26 episodes per year

PARTIE SPONSOR

Duration: 12 months
Annual fee: 3.500 €
26 episodes per year

COMMIS – SINGLE SHOW SPONSOR

Annual fee: 1.750 €

  • Logo on podcast landing page and episode articles.
  • Link to Sponsor's page from podcast landing page and episode articles.
  • Sponsor tags in all podcast social promotions.
  • 2 episodes with integrated content a year.
  • Mid-show read in each episode.
  • Logo on podcast landing page and all episode article pages.
  • Link to Sponsor's page from podcast landing page and episode article pages.
  • Sponsor tags in all podcast social promotions.
  • Post-show read in each episode.
  • Pre-show read in episode.
  • Logo on episode article page.
  • Link to Sponsor's page from episode article page.
  • Sponsor tags in episode social promotions.

WORLDCHEFS BLOG

For chefs, culinarians, and hospitality professionals, Worldchefs blog features food trends, recipes, industry updates, and stories from our members around the globe at latest.worldchefs.org.

WORLDCHEFS TV

From knife skills to sustainability courses, on Worldchefs TV you can showcase your products and produce video content. Check out videos and series from Worldchefs and our partners here.

E-EVENTS

We create online events that both Worldchefs’ and our sponsor audiences want to attend and then amplify them by sharing the created content to our social audience.

WEBINARS

Reach an audience of chefs eager to learn more and expand their knowledge by hosting a webinar. We’ve covered topics from sustainability to upskilling, and much more. Teach a lesson or relay information about your company or brand by co-hosting a webinar with Worldchefs.


SPACE RESERVATION – DIGITAL HUB

Worldchefs can build you a digital package to meet your unique business needs.
For a custom quote, contact us for more information.

WORLDCHEFS ONLINE STORE

Worldchefs Online Store is a one-stop-shop for the most trusted brands in hospitality. Become a Worldchefs Trusted Brand and showcase your premium products to a targeted audience of chefs and gastronomy opinion leaders.

For more information on becoming a Worldchefs Trusted Brand, contact us.

For more information on other ways to get involved with Worldchefs, visit our membership page or get in touch!

Premium Partners

Electrolux Professional
Electrolux Food Foundation
Nestle Professional
Dilmah Tea
STERLING WHITE HALIBUT
VANDRIE GROUP
HUG

Global Partners

Custom Culinary
Quantum Pro
Le Nouveau Chef
AMT The World Best Pan
Koppert Cress
Les vergers Boiron
Vito
Q Industries

Collaborative Partners

Andy Mannhart
Birra Morena
Valrhona
Alshaya Group
Bon Vivant
Credly
Saladplate
Monte Vibiano
PUM
At-Sunrice DigiChef
SDG2 Advocacy Hub
HOSCO
Torribera Mediterranean Center
We
City & Guilds
EAT
Chaîne des Rôtisseurs
Zero Hunger
Chef's Roll
World Gastronomy Institute