WORLDCHEFS MEDIAKIT 2018-19

THE WORLD ASSOCIATION OF CHEFS SOCIETIES

Worldchefs (The World Association of Chefs Societies) in short, is a global network of chefs associations first founded in October 1928 at the Sorbonne in Paris. The vener-able Auguste Escoffier was named the first Honorary President. Today, this global body has over 90 official member chefs associations that represent 10 million professionals worldwide.


OUR MISSION

Worldchefs is a non-political professional organization, dedicated to maintaining and improving the culinary standards of global cuisines.

We accomplish these goals through education, training and professional development of our international membership. As an authority and opinion leader on food, Worldchefs represents a global voice on all issues related to the culinary profession.


NEW OPPORTUNITIES

Worldchefs, provides exceptional communication opportunities for prominent visibility in front of a captivated audience of culinary professionals throughout over 100 member countries from all continents.

Expand your global reach to a targeted market of professional chefs in over 100 countries. Optimise returns by connecting with key decision makers in the culinary industry. Establish brand awareness by affiliation with the leading global culinary association.


WORLDCHEFS MAGAZINE

The Worldchefs magazine is the official publication of Worldchefs. The magazine is a fresh and modern magazine with insightful articles related to the culinary community, covering views, debates and trends from the culinary world.


FREE DISTRIBUTION

Distributed at leading global culinary events where thousands of professionals meet:

  • Reach professional chefs and key decision makers in the hospitality industry.
  • Distributed free of charge at global culinary events.
  • Positioned in selected restaurants, hotel chains and culinary schools worldwide.
  • Free e-download at www.worldchefs.org

WORLDCHEFS MAGAZINE ADVERTISING – RATE CARD

A – SPREAD

No-Bleed 430mm x 280mm

1x Issue
3.500 €
Full Year - 3 Issues -10%
3.150 € pr. issue
Two Years - 6 Issues -15%
2.975 € pr. issue

B – FULL PAGE

No-Bleed 210mm x 280mm

1x Issue
2.500 €
Full Year - 3 Issues -10%
2.250 € pr. issue
Two Years - 6 Issues -15%
2.125 € pr. issue

C – HALF PAGE

No-Bleed 210mm x 140mm

1x Issue
1.400 €
Full Year - 3 Issues -10%
1.260 € pr. issue
Two Years - 6 Issues -15%
1.190 € pr. issue

Short news/announcements rate (up to 400 chacarters): 1.000 €

TECHNICAL SPECIFICATION

All advertisements must be in the formats of Photoshop, Illustrator, Indesign or PDF. All fonts must be included and all images must be supplied as CMYK, 300dpi + as JPEG files. Alternatively you can supply us with your transparencies, brochures and letterheads and for an agreed fee our design team will design your advertisement. It is advisable that a colour laser or IRIS proof is supplied with all artwork, as our printers will not accept responsibility for colours being wrong without a colour guide.

SPACE RESERVATION - MAGAZINE

  • Issue 22/2018
  • Issue 23/2018
  • Issue 24/2019
  • Issue 25/2019
  • Issue 26/2019
  • Issue 27/2020
  • Issue 28/2020
  • Issue 29/2020

A – SPREAD

No-Bleed 430mm x 280mm

  •   1x Issue
      3.500 €
  •   Full Year - 3 Issues -10%
      3.150 € pr. issue
  •   Two Years - 6 Issues -15%
      2.975 € pr. issue

B – FULL PAGE

No-Bleed 210mm x 280mm

  •   1x Issue
      2.500 €
  •   Full Year - 3 Issues -10%
      2.250 € pr. issue
  •   Two Years - 6 Issues -15%
      2.125 € pr. issue

C – HALF PAGE

No-Bleed 210mm x 140mm

  •   1x Issue
      1.400 €
  •   Full Year - 3 Issues -10%
      1.260 € pr. issue
  •   Two Years - 6 Issues -15%
      1.190 € pr. issue

The advertiser acknowledge that the ad copy, contract and payment must be received by the deadline dates above. Cancellations of space reservations must be received in writing on or before the deadline in order to receive a full refund. All rates are based on providing ad copy electronically as a PDF, EPS, PSD, AI, INDD or TIFF file type and ready for print.Color advertisements must be provided in CMYK. If artwork supplied by advertiser is not in suggested format, addaitional production costs may be billed to the advertiser at trade rates. I hereby certify that I am an authorized agent of the above-named company and have authority to execute this Advertisement Agreement on its behalf.

WORLDCHEFS E-NEWSLETTERS

The Worldchefs E-newsletter happens on a monthly basis and reaches out to over 20 000 chefs worldwide, 110 chefs associations including the committee board as well as the regional presidents.

The purpose of that e-newsletter is to inform our community about what Worldchefs has done in the month: (New Partnerships, New and Ongoing Projects, Certification and Education, Feed the Planet, World Chefs Without Borders, Worldchefs Academy, etc.

The Worldchefs E-newsletter database increases each month by approximately 200 chefs.

TECHNICAL SPECIFICATION

All advertisements must be high-definition in the formats of JPEG (JPG), PNG, or GIF format. All fonts must be included, and all images must be supplied.

IMAGE BLOCK: Recommended image width: 564px
IMAGE CARD: Recommended image width: 564px
IMAGE + CAPTION: Recommended image width left or right aligned with half caption width: 264px max

SPACE RESERVATION - E-NEWSLETTERS

  • 1x monthly newsletter 350 €
  • 2x monthly newsletters 650 €
  • 3x monthly newsletters 900 €

WORLDCHEFS SOCIAL MEDIA

The Worldchefs social media channels are important and expanding very fast on a monthly basis. We are communicating on the following platforms:

Social Media Channels Fans & Visitors Reach & Impressions Engagement and interactions
FACEBOOK
FACEBOOK GROUP
INSTAGRAM
LINKEDIN
TWITTER
Over 26 000
Over 43 000
Over 7 000
Over 2 000
Over 2 000
Over 3,5 million

Over 90 000
Over 60 000
Over 70 000
Over 200 000

Over 10 000
Over 3 000
Over 2 000


Worldchefs has also designed its own social media channels only for Chefs and Gastronomy fans. We count today over 8 000 fans.

TECHNICAL SPECIFICATION

All advertisements must be high-definition in the formats of JPEG (JPG), PNG, or GIF format. All fonts must be included, and all images must be supplied.

TEXT & PICTURE

Amount of words required: 250 max – including hashtags. Image size required: ratio between 4:5 to 1:9.
Video: no more than 1 minute

SPACE RESERVATION – SOCIAL MEDIA

  • 1x post 200 €
  • 2x posts 350 €
  • 1x post 200 €3
  • x posts 500 €
  • 4x posts 650 €

SPACE RESERVATION – DIGITAL PACKAGE: E-NEWSLETTER + SOCIAL MEDIA

1 advertisement on social media + 1 advertisement on the E-newsletter

  • 1x month 500 €
  • 2x months 950 €
  • 3x months 1.350 €




Premium Partners

Electrolux Professional
Nestle Professional
Dilmah Tea
STERLING WHITE HALIBUT
VANDRIE GROUP
HUG

Global Partners

AMT The World Best Pan
Dick Knives
Chef Works
Koppert Cress
Les vergers Boiron
Vito
Q Industries

Corporate Partners

Andy Mannhart

WORLDCHEFS COLLABORATIVE PARTNERS ...

Clement & Weyer Consulting
City & Guilds
EAT
Chaîne des Rôtisseurs
Zero Hunger
Chef's Roll
Hosteleo.com
World Gastronomy Institute