WORLDCHEFS MEDIAKIT 2020-21
THE WORLD ASSOCIATION OF CHEFS SOCIETIES
Worldchefs (The World Association of Chefs Societies) in short, is a global network of chef associations first founded in October 1928 at the Sorbonne in Paris. The venerable Auguste Escoffier was named the first Honorary President. Today, this global body has over 110 official member chef associations that represent millions of professionals worldwide.
OUR MISSION
Worldchefs is a non-political professional organization, dedicated to maintaining and improving the culinary standards of global cuisines.
We accomplish these goals through education, training and professional development of our international membership. As an authority and opinion leader on food, Worldchefs represents a global voice on all issues related to the culinary profession.
NEW OPPORTUNITIES
Worldchefs, provides exceptional communication opportunities for prominent visibility to a captivated audience of culinary professionals in over 110 member countries.
Expand your global reach to a targeted market of professional chefs across all continents. Optimize returns by connecting with key decision makers in the culinary industry. Establish brand awareness by affiliation with the leading global culinary association.
WORLDCHEFS MAGAZINE
The Worldchefs magazine is the official publication of Worldchefs. The magazine is a fresh and modern magazine with insightful articles related to the culinary community, covering views, debates and trends from the culinary world.
ONLINE AND PRINT
Distributed at leading global culinary events where thousands of professionals meet:
- Reach professional chefs and key decision makers in the hospitality industry
- Distributed free of charge at global culinary events
- Positioned in selected restaurants, hotel chains and culinary schools worldwide
- Free download at latest.worldchefs.org/magazines
- Embed directly on your website or distribute digitally to your network
WORLDCHEFS MAGAZINE ADVERTISING – RATE CARD
A – SPREAD
No-Bleed 430mm x 280mm
1x Issue
3.500 €
B – FULL PAGE
No-Bleed 210mm x 280mm
1x Issue
2.500 €
C – HALF PAGE
No-Bleed 210mm x 140mm
1x Issue
1.400 €
D – ADVERTORIAL RATE
An advertorial includes a photo and short text with an industry update. We provide two options; you can send us content directly or you can reach out to our team to help you develop something that meets the needs of your company.
Contact us for a custom quote on grouped discounts and for more information.
TECHNICAL SPECIFICATION
All advertisements must be in the formats of Photoshop, Illustrator, InDesign or PDF. All fonts must be included, and all images must be supplied as CMYK, 300dpi + as JPEG files. Alternatively, you can supply us with your transparencies, brochures and letterheads and for an agreed fee our design team will design your advertisement. It is advisable that a color laser or IRIS proof is supplied with all artwork, as our printers will not accept responsibility for colors being wrong without a color guide.
WORLDCHEFS EDMS
Worldchefs EDMS reach a growing audience of over 22.000 subscribers worldwide, including the leaders and members of over 110 chefs associations, schools, and industry connectors.
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WORLDCHEFS NEWS
Worldchefs News keeps our community up to date with what’s happening around the globe from project updates, upskilling opportunities, member news and more.
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WORLDCHEFS FEED THE PLANET NEWSLETTER
Worldchefs Feed the Planet Newsletter provides a guide to the latest in food and sustainability news with featured webcasts, industry updates and educational content. -
WORLDCHEFS RECOMMENDS
Worldchefs Recommends is a curated content watchlist that includes the latest podcast episodes, e-events and more. -
WORLDCHEFS PRODUCT WATCH
Worldchefs Product Watch is a weekly mailer that delivers updates from Worldchefs Trusted Brands, with featured products and special offers available on Worldchefs online store.
TECHNICAL SPECIFICATION
- All advertisements must be high definition in the formats of JPEG (JPG), PNG, or GIF format.
- All fonts must be included, and all images must be supplied.
- IMAGE BLOCK: Recommended image width: 564px
- IMAGE CARD: Recommended image width: 564px
- IMAGE + CAPTION: Recommended image width left or right aligned with half caption width: 264px max
SPACE RESERVATION - E-NEWSLETTERS
OFFERS |
1 EDM/month 3 months duration |
1 EDM/month 6 months duration |
1 EDM/month 12 months duration |
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| Newsletter: image block | 700 €/EDM | 650 €/EDM | 600 €/EDM |
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Newsletter: image + caption
(Square image, with short text and link) |
800 €/EDM | 750 € /EDM | 700 €/EDM |
| Newsletter: image block | 850 €/EDM | 800 €/EDM | 750 €/EDM |
| Newsletter: image block | Contact us for a custom quote. |
WORLDCHEFS SOCIAL MEDIA
Worldchefs social media channels are dynamic and expanding on a monthly basis. From IGTV to our Facebook group, you can reach our selective audience in a new and engaging way. We are communicating on the following platforms:
Social Media Channels |
Fans & Visitors |
Reach & Impressions |
Engagement and Interactions |
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LIVESTREAM
Engage with Worldchefs Community live! We offer the chance to show off cooking skills, share your national recipes, help inspire our international community of chefs with plant-based, homegrown, or zero-waste recipes, and more by going live with Worldchefs.
- Engage with Worldchefs Community
- Show off your brand! Send us your products for a live demo.
- Expand global network +100 chef associations
- Create a lasting impression on Worldchefs social media channels
- Be featured on Worldchefs TV on Worldchefs' new digital hub
SPACE RESERVATION – SOCIAL PACKAGE
Worldchefs can build you a digital package to meet your unique business needs. For a custom quote, contact us for more information.
JOB OFFER PACKAGE
- 1x post 600 €
- 1x job post in Worldchefs Online Community
- 2x advertisements on social media (Facebook and LinkedIn)
- 1x announcement in news section on worldchefs.org
WORLDCHEFS DIGITAL HUB
Worldchefs digital hub is a new platform, featuring podcasts, blog posts, webcasts, webinars that cover a wide array of topics suited towards chefs, culinarians, and hospitality professionals.
KEY ADVERTISING OPPORTUNITIES
- Sponsored content and advertorials
- Stand-alone TV channel
- Exclusive webinar and webcast sponsorships
- Podcast advertisements and sponsorships
PODCAST: WORLD ON A PLATE
On Worldchefs Podcast: World on a Plate, our host, Ragnar Fridrikkson, sits down with top chefs and leading voices to take an exclusive look into the world of hospitality. Tune in to discover the resilience of our community and the future of the industry through the lens of experts.
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SOUS SPONSOR
Duration: 12 months |
PARTIE SPONSOR
Duration: 12 months |
COMMIS – SINGLE SHOW SPONSOR Annual fee: 1.750 € |
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WORLDCHEFS BLOG
For chefs, culinarians, and hospitality professionals, Worldchefs blog features food trends, recipes, industry updates, and stories from our members around the globe at latest.worldchefs.org.
WORLDCHEFS TV
From knife skills to sustainability courses, on Worldchefs TV you can showcase your products and produce video content. Check out videos and series from Worldchefs and our partners here.
E-EVENTS
We create online events that both Worldchefs’ and our sponsor audiences want to attend and then amplify them by sharing the created content to our social audience.
WEBINARS
Reach an audience of chefs eager to learn more and expand their knowledge by hosting a webinar. We’ve covered topics from sustainability to upskilling, and much more. Teach a lesson or relay information about your company or brand by co-hosting a webinar with Worldchefs.
SPACE RESERVATION – DIGITAL HUB
Worldchefs can build you a digital package to meet your unique business needs.
For a custom quote, contact us for more information.
WORLDCHEFS ONLINE STORE
Worldchefs Online Store is a one-stop-shop for the most trusted brands in hospitality. Become a Worldchefs Trusted Brand and showcase your premium products to a targeted audience of chefs and gastronomy opinion leaders.
For more information on becoming a Worldchefs Trusted Brand, contact us.
For more information on other ways to get involved with Worldchefs, visit our membership page or get in touch!
