June 27, 2018

Electrolux Professional proud to equip and inspire sustainable cooking at Worldchefs Congress & Expo 2018

June 2018

For the third time, Electrolux Professional joins forces with Worldchefs to support the Congress & Expo, taking place this year in Kuala Lumpur, July 11-14. As part of its ongoing partnership with the global network of chefs’ associations, Electrolux Professional will be providing top-of-the-range kitchen solutions at the event as well as encouraging action on food waste through Feed the Planet, a social responsibility initiative founded by Worldchefs in partnership with Electrolux and AIESEC.

This year’s congress, themed Asia on a Plate, will see 4,000 chefs gather from 105 countries to compete in the Global Chefs Challenge. Over four days participants will share their culinary expertise alongside industry experts while a packed program of keynotes and seminars are on offer for all visitors.

“We are delighted to be continuing our partnership with Worldchefs, enhancing our presence in Malaysia by supporting an event that unites the best and most promising chefs,” says Luca Franchi, Regional Marketing Manager at Electrolux Professional,

Electrolux Professional is premium partner at the event and exclusive equipment supplier providing the ten competition kitchens with solutions such as the Electrolux Cook&Chill system, the Benefit Line refrigeration made in Thailand for Southeast Asia and the state-of- the-art Induction Cooker. An extra special guest – the brand new Molteni Caractère – will keep chefs entertained in the Cooking Arena

Electrolux Professional’s presence extends beyond products with the message to make a positive difference for the next generation through sustainable cooking and food consumption. On stage as part of a dedicated Sustainability Day on July 13, presentations on the successes of the Feed the Planet projects culminates in a Global Chefs Challenge – a call to action for chefs to reduce food waste and take their knowledge into schools, bringing awareness on food issues to children around the world.

“We look forward to using this exciting opportunity to spread the word on the Feed The Planet initiative, combining our expertise with chefs around the world to educate, inspire and encourage action to promote sustainable cooking that will shape living for the better,” says Ingrid Yllmark, VP Corporate Communications, Electrolux Professional.

For more information on Electrolux Professional’s leading range of commercial kitchen and laundry equipment, please visit: www.electrolux.com/professionalwww.electrolux.com.sg/professional

ENDS

 

For further information contact Luca Franchi luca.franchi@electrolux.com

Electrolux S.E.A. Pte. Ltd - Electrolux Professional
1 Fusionopolis Place,, #07-10 Galaxis, Singapore 138522 


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