May 30, 2017

Whet appetites, witness trends, and learn something from each other at THAIFEX 2017

May 30, 2017: THAIFEX 2017 World of Food Asia kicks off tomorrow but organizers, judges and competitors were getting primed for action tonight at the Thailand Ultimate Chef Challenge (TUCC) pre-event press conference and cocktails.

Willment Leong, TUCC Organizing Chair spoke about the extraordinary growth – 500 % in the past six years - the competition has recently garnered. This year’s event will see more than 1,300 entries from 10 countries pit their skills against each other in front of more than 35 judges.

Dr Rick Stephen, Worldchefs Continental Director Asia, praised TUCC for excellence and for setting the bar high. He called on competitors to use this opportunity to learn something from each other – something participants should have plenty of chances to deliver on given the packed five-day roster which includes everything from Celebrity Coffee to of course the Worldchefs Global Chefs Challenge (GCC) Regional Finals competition – an elite global chefs event being held for the first time ever at TUCC.

Winners of the GCC will go on to compete against the world’s best chefs in the Worldchefs Congress & Expo 2018, Kuala Lumpur. Special discount rates for Congress are available from May 31 – June 4 to coincide with #THAIFEX. Register here.

Tonight’s press event also included the signing of an MoU with organizers Koelnmesse for next year’s event,  and an awarding of the Worldchefs Asia Continental Director Medals to chefs who graciously stepped down from competing in IKA in respect of the Great King of Thailand following his death.

Stay tuned for all the news from the event.

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