March 13, 2014

Worldchefs Seals Global Partnership with Electrolux Professional "Art & Science Come Together"


 

 

WORLDCHEFS is proud to announce an international alliance with Electrolux Professional, the world-renowned leader of professional kitchen solutions, aimed at sharing the common knowledge and increasing awareness on specific topics related to sustainable cooking.

 

This partnership will launch a number of dedicated exciting activities which will unite the beauty of the culinary arts with the breakthroughs in culinary technology, more specifically, the “Art & Science Come Together” program will combine the culinary creativity and talent of the Worldchefs chefs with the knowledge, technology and specialized experience of the solutions offered by Electrolux Professional.

 

For decades Electrolux has been present in one of the most demanding workplaces, the professional kitchen, gaining exclusive insight from working among top-ranked and talented chefs worldwide, which has led to the development of innovative and thoughtful solutions that improve the business of restaurants around the world and help consumers experience culinary enjoyment. Sharing this knowledge is at the very foundation of this exclusive partnership.

 

The first initiative in the pipeline within the “Art & Science Come Together” program is Chef2Chef, a series of seminars created to bring Chefs together at the Electrolux Professional Innovation Centers, extensive showrooms equipped with training kitchens designed for equipment demonstration, cooking sessions and educational trainings, spread across the world.

 

These educational training sessions will be focused around core themes, such as sustainable cooking utilizing locally sourced ingredients, with details on how chefs can plan, source, and prepare, using the technology and science behind the Electrolux Professional solutions, such as the Cook&Chill system. The partnership will focus initially on four key areas - Dubai, Russia, United Kingdom and United States – and will be featuring several annual events in each local Innovation Center, but more activities will follow, involving even more countries.

 

Says Gissur Gudmundsson, President of Worldchefs, “Electrolux has always been a preferred professional brand for chefs. We are pleased and excited about this partnership, which opens up numerous opportunities for chefs around the world to improve their skills and benefit from the vast knowledge and experience Electrolux Professional brings to the table.

 

“What makes Electrolux unique is that we are always focused on the solution for the foodservice players,” says Alberto Zanata, President of Electrolux Professional. “We offer a complete system that starts with the preparation, then the preservation and refrigeration, then the cooking process. When designing a product we talk about the complete process. You need product specialisation but at the same time we are also systems integrators: combining technology, sustainability and training is precisely what we aim to achieve with the “Art & Science Come Together” seminars."

 

 

About Electrolux Professional

 

Electrolux Professional is the only supplier worldwide offering a complete range of high-performance products for professional kitchens and laundry under the same brand. Electrolux Professional provides best-in-class solutions and innovative products with excellent features and services to meet the needs of even the most demanding customers and which are frequently used under the same roof, working ‘hand in hand’ in businesses such as hotels and in hospitals. One professional brand with unique expertise within each business, Electrolux Professional supplies more than one third of the star-winning restaurants on the continent and remains a strong market leader in the professional laundry business. Our 2,000 service partners in 140 countries ensure that our resource-efficient equipment, leading in innovation and design, improve our customer's everyday business. In 2013, Electrolux Professional had sales of EUR 640 million, 2.600 employees, 7 factories and over 1.000 dealers.

 

For more information visit the Electrolux Professional website 

 

 

 

 

 

About WORLDCHEFS

 

WORLDCHEFS is a global network of chefs associations first founded in October 1928 at the Sorbonne in Paris. At that first congress there  were 65 delegates from 17 countries, representing 36 national and international associations, and the venerable August Escoffier was named the first Honourary President. Today, this global body consists of 100 chefs associations as members that represent over 10 million professional chefs worldwide. The biennial Worldchefs congress is a hallmark tradition of the World Association of Chefs Societies and has been organised in over 20 cities across the world throughout its illustrious 86-year history. WORLDCHEFS is managed by an elected presidential body consisting of the WORLDCHEFS President, Vice President, Treasurer, Secretary General, as well as the board consisting of Honourary President, Past President and seven Continental Directors from Asia, Europe South, Central and North, Africa, Pacific and the Americas. Three separate committees, the Culinary Competitions Committee, the Education Committee and the Marketing and Communication committee, as well as several sub-committees, managing WORLDCHEFS programs and different activities.


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