March 5, 2018

Worldchefs Welcomes HUG On Board As Global Partner

Worldchefs Welcomes HUG On Board As Global Partner


9 March 2018 – Worldchefs is pleased to announce a new partnership with Switzerland-based food service giant, HUG, who will be recognized as a Global Partner of Worldchefs, with exclusivity in the “prêt-à-garner” market.


Since 1877, Swiss family-owned HUG has lived by these values – sincere, entrepreneurial and conscientious. The company was founded by Josef Hug-Meyer, who created the recipe for the iconic Swiss bread – Zwieback and since then, the company has been managed by generations after. Through hard work and dedication, they have added other biscuits and brands to form a major conglomerate  that is synonymous with quality products in the food industry.


“We’re excited to have HUG on-board as a global partner for Worldchefs. For years, they have created quality products  and this reputation means  this is naturally a trusted brand for chefs to work with,” said Thomas Gugler, Worldchefs President.


"HUG have been a valuable partner to Worldchefs over the past years and we are particularly proud to continue our close collaboration in the future." Said Ragnar FRIDRIKSSON, Managing Director



About HUG

The company history of HUG started over 140 years ago in a bakery in Lucerne. Josef Hug-Meyer laid the foundation stone for success in 1877, with the discovery of the zwieback or rusk. Since then countless other biscuits such as Läckerli, Willisauer-Ringli, DAR-VIDA Crackers, biscuits for restaurants and hospitality, frozen snacks and Bricelets have been added, partly by company take-overs. The takeover of Wernli AG from Trimbach in 2008 enabled optimum expansion of the range to include biscuits containing chocolate. Choco Petit Beurre, Japonais and Jura Wafers were invented at Wernli.

HUG AG is a Swiss family company through and through: with its three locations Malters, Willisau and Trimbach it is at home in the heart of Switzerland and is now managed in the fourth generation by Andreas and Werner Hug.

The recipe for the quality and good taste of our products is in the hands of the people who work with them. True to our motto:

Sincere, entrepreneurial and conscientious.

About Worldchefs

The World Association of Chefs’ Societies, or Worldchefs in short, is a dynamic global network of more than 100 chefs associations representing chefs at all levels and across all specialties worldwide. It was founded in1928 at the Sorbonne in Paris with the venerable August Escoffier as first Honorary President.

Worldchefs is a global authority on food, creating impact through these core focus areas:

Education – includes our landmark Recognition of Quality Culinary Education program and the world’s first global culinary certification;

Networking – Worldchefs provides a gateway to global culinary networking opportunities and hosts the landmark biennial Worldchefs Congress & Expo;

Competition – Worldchefs upholds a list of certified judges, sets global standards for competition rules, and runs the prestigious Global Chefs Challenge;

Humanitarian & sustainability – our Feed the Planet and World Chefs Without Borders programs relieve food poverty, deliver crisis support, and promote sustainability across the globe.

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Premium Partners

Electrolux Professional
Nestle Professional
Dilmah Tea

Global Partners

AMT The World Best Pan
Dick Knives
Koppert Cress
Les vergers Boiron
Q Industries

Corporate Partners

Andy Mannhart


The Chefs World Summit
City & Guilds
Chaîne des Rôtisseurs
Zero Hunger
Chef's Roll
World Gastronomy Institute